Meaningful visual identities strategically designed to attract the right people.
Brand strategy & moodboard | Primary logo | Secondary logo | Mark(s) | Color palette | Typography system | Social media graphics | Business card design | Brand guidelines
Everything you need to get you started and looking your best. Packaging and additional illustration work will be quoted separately.
6-8 weeks | $4500
The Kit + Website
Everything in the original kit plus a 5-8 page Squarespace website. Packaging, illustration and website hosting will be quoted separately.
8-10 weeks | $8000
This begins with a detailed questionnaire that is sent to you once you’re officially in the books and is due prior to the project start date. Having to be decisive and succinct about your business is incredibly hard for most people, but it is essential to narrow your focus and learn what clients/customers you ideally want to attract. You can’t be everything to everyone.
I will then take the information I learned from the questionnaire along with my own research and turn it into a detailed brand strategy guide that will also include a moodboard. Not only will this keep us on track through the rest of the design process, but it will guide the overall marketing direction and message for your business moving forward.
Once the strategy has been established, the design process can begin with concept development. Rather than showing multiple concepts that could work well, I will present one fully thought through visual identity that is best represents the goals established in the brand strategy.
The refinement stage is essential in making sure we have thought through everything. This is where you will give detailed and clear feedback on the initial concept to make sure it accurately represents you and your brand. I allow for two rounds of refinements if needed.
The branding kit comes with a business card design and a few social media graphics. You can also choose to replace those pieces of collateral with other things that will be useful in showcasing your brand new identity. Other print materials, packaging, and website design will happen at this stage as well.
When everything is approved and you’re in love with your new brand, I will wrap up all your files in organized folders along with any tools or support you’ll need moving forward.